Terms of Service

WineUp is a trade name operated by Víctor Arzola, an individual sole proprietor (freelance).

Business address: 2740 Saint Paul St., Baltimore, MD 21218, United States.

Contact for legal and account matters: wineuptech@gmail.com.

• “WineUp”, “we”, “us” — the platform and its operator.
• “Restaurant”, “you” — the business subscribing to WineUp and its authorised users.
• “Guest” — a person who accesses the guest experience through a table QR code.
• “Restaurant Content” — menus, dishes, wine lists, prices, photographs, logos and any other material you upload or enter.
• “Pairing Credits” — the usage allowance included with a plan for AI-assisted extraction and pairing generation.

You must be at least 18 years old (or the age of majority where you operate) and legally authorised to bind the restaurant to this agreement. If you sign up on behalf of a business, you represent that you have that authority.

You are responsible for the accuracy of your account information, for keeping credentials confidential, and for all activity under your account. Two-factor authentication is available and recommended. Tell us immediately if you suspect unauthorised access.

WineUp is a technology platform that helps restaurants present food-and-wine pairing recommendations to guests through a QR experience, and provides guest-intent analytics to the restaurant. WineUp is a recommendation platform and does not sell, supply, deliver or serve alcoholic beverages.

• WineUp Monthly — $50 per restaurant per month, including 500 pairing credits per month.
• WineUp Annual — $500 per restaurant per year, including 6,000 pairing credits per year, subject to the credit logic in the application.

Prices are in US dollars and exclude any applicable taxes. Each location is a separate subscription.

First-time subscribers may start a 14-day free trial. Only one trial per restaurant and per operator. We may end a trial early in cases of abuse.

No credit card is required to begin the free trial, and the trial does not convert into a paid subscription on its own. If you have not separately provided payment information and authorised a paid subscription, you will not be automatically charged when the free trial ends — your dashboard access simply ends until you choose a plan. Your menu, wines, pairings and QR tables remain available under the data-retention timeline in §20.

Once you authorise a paid subscription, it renews automatically until you cancel. WineUp Monthly begins at $50 per month and renews monthly, or WineUp Annual begins at $500 per year and renews annually, in each case charged to the payment method you provided, until cancelled. We show this disclosure next to the subscription button before you confirm.

We send a trial-ending notice about three days before your free trial expires. For Annual subscriptions, WineUp will send a renewal reminder approximately 30 days before the upcoming annual renewal date. The notice will identify the upcoming renewal date, the applicable renewal amount, and instructions for managing or cancelling the subscription.

You can cancel automatic renewal at any time from Dashboard → Settings → Subscription → Manage Subscription, which opens the Stripe billing portal. No email, phone call or sales conversation is required. If the portal is unavailable for your account, email us and we will process the cancellation. Cancellation takes effect at the end of the current paid period.

The Refund & Cancellation Policy is incorporated into these Terms by reference.

AI-assisted extraction and pairing generation consume pairing credits from your plan allowance. Credits reset with each billing period and do not roll over unless we state otherwise in writing. When the allowance is exhausted, AI features pause until the next period or until additional credits are added; the rest of the platform keeps working.

We may change prices for future billing periods with at least 30 days’ notice to the account email. A price change never applies retroactively to a period already paid. We keep versioned Terms rather than silently rewriting a historical agreement; if you do not accept a change, you can cancel before it takes effect.

• Keeping menu, wine, price and availability information accurate and current, and deactivating unavailable wines promptly.
• All alcohol sale and service decisions, including licensing, hours, refusal of service and responsible-service practices.
• All legally required age verification at the point of service. WineUp’s on-screen 21+ acknowledgement is not a substitute for restaurant identification checks.
• Allergen and food-safety information given to guests, including verifying anything WineUp displays before relying on it.
• Reviewing AI-generated content before it is presented to guests.
• Maintaining the licences, permits and insurance required by applicable law for its restaurant, food and alcoholic-beverage operations.
• Complying with the Acceptable Use Policy.

Pairing recommendations, descriptions, translations and other outputs are generated or assisted by artificial intelligence and may contain errors, including factual errors about a wine or a dish. Generation is always triggered by the restaurant. Before generating, the restaurant is shown an AI-review notice; by generating, the restaurant accepts responsibility for reviewing the copy before guests read it. We record who triggered and approved each generation, when, and with which provider, keep a version history, and allow rollback to a previous approved version.

WineUp does not generate medical, health or nutritional claims about alcohol, does not encourage excessive consumption, and does not represent itself as a licensed sommelier.

Any dietary or ingredient information shown in WineUp is supplied by the restaurant and is not verified by WineUp. WineUp does not infer or publish allergen determinations as confirmed fact. The guest experience always instructs guests to confirm allergies with restaurant staff.

The WineUp name, brand, interface, source code, pairing engine and documentation remain the property of the operator. You receive a limited, revocable, non-exclusive, non-transferable licence to use the platform during an active subscription.

You keep ownership of Restaurant Content. You grant WineUp only the licence reasonably necessary to host, process, translate, display and back up that content in order to provide the service. You represent that you have the rights to upload your menus, logos, photographs and wine-list materials. Product feedback you volunteer may be used to improve WineUp without obligation to you.

WineUp relies on third parties listed on the Subprocessors page, including Stripe for billing, OpenAI for AI features, Resend for email and Google for optional sign-in. Their platforms may change, degrade or become unavailable, and their own terms apply to their services.

We aim for high availability but do not guarantee uninterrupted service. We may add, modify or discontinue features. If we discontinue a feature you materially rely on, we will give reasonable notice where practical.

Prohibited conduct is listed in the Acceptable Use Policy. We may suspend or terminate access for a material breach, for non-payment, or where required by law. You may stop using WineUp at any time by cancelling.

Access continues until the end of the paid period. A 30-day read-only recovery period then applies, during which you can export your data or reactivate. After that, operational records are hard-deleted from active storage, subject to the limited exceptions and the backup-rotation window described in the Privacy Policy. Account deletion and subscription cancellation are separate actions: deleting the account does not cancel billing.

The platform is provided “as is” and “as available”. To the maximum extent permitted by applicable law, we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that pairing recommendations, translations, extractions or analytics are accurate, complete or error-free.

WineUp does not guarantee any increase in wine sales, revenue, average ticket, conversion rate or other commercial outcome. Any research referenced on our website is identified as independent third-party research and is not a WineUp case study; individual restaurant results vary.

To the maximum extent permitted by applicable law, our total aggregate liability arising out of or relating to the platform is limited to the amounts you paid to WineUp in the 12 months before the event giving rise to the claim, and we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits or lost data. Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud, wilful misconduct, gross negligence, death or personal injury caused by negligence, or any non-waivable statutory right.

You will defend and indemnify the operator of WineUp against third-party claims, damages, fines and reasonable legal costs arising from Restaurant Content, your service of food or alcohol, any allergen, intoxication, under-age or food-safety incident, your breach of these Terms or applicable law, or your failure to review AI-generated content before publishing it.

These Terms are governed by the laws of the State of Maryland, United States, without regard to its conflict-of-laws principles.

Before filing a claim, please contact us at wineuptech@gmail.com and allow 30 days to resolve the matter informally. Disputes that cannot be resolved informally will be brought in the state or federal courts with jurisdiction over the operator’s place of business, without prejudice to any mandatory consumer-protection law that applies for your benefit.

We version these Terms and record which version each restaurant accepted. Material changes trigger a re-acceptance step in the dashboard. Continuing to use WineUp after a non-material update means you accept it.

You agree to receive account, billing, security and legal notices electronically at the email on file. Transactional notices are part of the service and are not marketing.

If a provision is held unenforceable, the rest remains in force. These Terms, together with the Privacy Policy, the Refund & Cancellation Policy, the Acceptable Use Policy and (where applicable) the Data Processing Addendum, form the entire agreement between the parties regarding WineUp.

wineuptech@gmail.com